JSW Group is combining its distribution and supply chain expertise across the steel & cement businesses under an integrated JSW One initiative. JSW Group has presence in steel, cement & paints business in India. All these three products have a common set of customers as they are essential in building a home. In order to reach out to these common set of consumers & channel partners, an integrated effort is being mobilized through this unique initiative.
JSW One has commenced operations in the East Region and will be scaled-up pan-India over the next couple of years. It will derive synergies to benefit both the steel & cement businesses by streamlining and maximizing the depth and expanse of JSW Group’s sales and supply chain network. JSW One will also combine the Group’s expertise across product portfolio to provide comprehensive service capability to its customers.
Parth Jindal, MD, JSW Cement, said, “We are on a mission to make India better everyday. Keeping this purpose in mind, we have launched JSW One to leverage our Group’s distribution, supply chain and product synergies across both the steel and cement businesses. Our customers need TMT rebars, cement and steel roofs to construct their houses as well as paint to beautify their homes. JSW Group is the only conglomerate globally which can offer all three.”
Vinay Shroff, executive VP, marketing & sales of JSW Steel, said, “JSW Steel is a leader in manufacturing high-strength and advanced high-end steel products for various customer applications. JSW One offers us an excellent opportunity to deepen our penetration in the eastern market where our brands are present and established. It will provide high-quality JSW Neosteel TMT rebars and cement for our customers’ requirements in the most pioneering retail combination.”
Nilesh Narwekar, CEO, JSW Cement, said, “Over the past few years, JSW Cement has made significant inroads into the Eastern India market as the only new entrant, who has been able to establish firmly in Category A of cement players. The JSW One initiative will help both our channel partners tap into new revenue streams.”
Surjayan Mukherjee, VP, sales & marketing, JSW Cement, said, “Currently JSW Group has 1766 cement dealers & 950 steel dealers in Eastern region of India. Out of these, only 110 dealers currently sell both steel and cement. With JSW One initiative, we will be able to scale-up this overlap to deepen our combined presence in the East.”
JSW One has commenced operations with the cross-selling JSW Neosteel TMT Rebars and Cement portfolio to its channel partners. It will help expand the Group’s on-ground reach to bring JSW closer to its customers. JSW One enables the JSW Group to become a one-stop-solution for the consumer’s home-building requirements as well as benefit from the synergistic advantages of customer overlaps within the different businesses.