Specialty chemicals firm Vikas Multicorp will foray into the food protection and personal hygiene segment of the FMCG industry with an investment of approximately Rs 100 crore in two years.
The company has inked a definitive agreement for acquisition of a portfolio of trademarks, comprising popular and well-established national brands.
It has acquired trademarks of food packaging and tissue paper brands — Homefoil, Chapati Wrap, Cleanwrap and Mistique.
The company is initiating the process to identify and acquire an existing patent for manufacturing these items.