Mahindra & Mahindra has announced the market launch of its locally assembled Pick-ups in Kenya, in collaboration with the Simba Corporation. With this announcement Mahindra highlighted the importance of the Kenya market to its larger global growth strategy.
In Kenya, Mahindra has an association with the Simba Corporation. Together, the two companies are committed to offer commercial and passenger vehicles to their Kenyan customers.
The launch of locally assembled Pick-ups that are custom built for the Kenyan terrain, is a tangible step forward in this journey. This new initiative will help strengthen brand Mahindra and make it more relevant to Kenyan customers.
Speaking on the occasion, Arvind Mathew, Chief of International Operations, Mahindra & Mahindra said, “The launch of these locally assembled Pick-ups is a significant step forward for Mahindra in the Kenyan market. Kenya is a key strategic market for us and we are now fully equipped to deliver products customised to meet local needs, on time. I would like to thank the Government of Kenya for their support and am sure that this initiative will help drive significant employment generation in the country.”
Mathew further added, “Our partnership with the Simba Corporation will enable us to draw upon mutual synergies for a win-win association. We look forward to serving our customers better in Kenya.”
“Simba Corporation has its roots here, a fully Kenyan owned company operating for more than 50 years, we together with our partners Mahindra and Mahindra Ltd, are keen on supporting the government’s implementation of the ‘Buy Kenya Build Kenya’ initiative which is intended to realize a bigger contribution by the manufacturing sector to the national economy,” said Adil Popat, Executive Chairman, Simba Corporation.
“With the government increasingly creating favorable conditions for assemblers, motor vehicle dealers’ preference for local assembly is expected to grow leading to job creation, the growth of skills and ultimately spur economic growth,” added. Popat.
