Polycab India, a leader in the wires and cables business and the go-to manufacturer of Fast Moving Electrical Goods business, inaugurated its first-ever Polycab Experience Centre in Lohar Chawl – Mumbai’s largest iconic wholesale market for electrical goods. Inder T Jaisinghani, chairman & MD, Polycab India, inaugurated Polycab Experience Centre at Zaveri Building, Lohar Chawl, Kalbadevi, in the presence of the company’s directors, senior management team members, several prominent business associates, influential and trade fraternity constituents. Polycab has 3,400+ authorised dealers and distributors and 115,000 retail outlets managed through corporate offices, 3 regional offices and 20 local offices across India. It has 1,700+ dealers and distributors on a Pan-India exclusively for FMEGs.
Polycab Experience Centre showcases the entire premium range of high quality offerings offering value for money in various categories such as wires, cables, innovative frame retardant products developed through a strong R&D pipeline; FMEGs such as fan, switches, pumps, geysers, lighting, solar, conduit pipes, etc. In wires & cables, Polycab has the widest range of power cables, control cables, instrumentation, building wires and industrial cables. Polycab Experience Centre showcases its plans to strengthen its FMEG product portfolio and entry into new product segments by way of continuous product development and innovation. Its R&D activities will be focused on developing new products to capitalize on industry trends, including the move towards home automation and green or environmentally friendly products that consume less power. It also intends to focus on street lighting and other specialized products such as domestic and agriculture pumps amongst others.
Jaisinghani said, “The Polycab Experience Centre is a strategic showcase of our wide range of quality products under one roof so that it is easy for consumers and trade constituents to experience and choose them. We intend to further our connect with direct customers in the FMEG market and continue to evolve and design future-ready innovative products customized for their changing needs. We started operations long back in Lohar Chawl in Mumbai, which is an important feeder market to western India and we wanted to dedicate our first experience centre to this iconic hub. Retailers from upcountry markets can also visit and experience Polycab products & choose them. We are planning to open more such experiential stores across key cities in due course to display our best-in-class products.”
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