Godrej Material Handling, a business of Godrej & Boyce Mfg., announced Godrej RenTRUST, their new equipment rental brand that will provide 360-degree solutions to customers encompassing manpower, machine, fuel and maintenance.
Godrej Material Handling is India’s largest manufacturer and exporter of forklift trucks and solutions. With the launch of Godrej RenTRUST, it now becomes the first Indian OEM to provide end-to-end rental of material handling equipment that serves 3PL, retail, e-commerce, airports and manufacturing industry. RenTRUST will operate pan India.
Currently, the Indian material handling industry is struggling with a lack of skilled labour, standardisation (palletisation), regulations and fragmented nature of business. However, along with GST, many other trends are shifting the industry from being fragmented and unorganized to consolidation towards larger organised players. In addition, the inclination towards asset-light models has created a business opportunity for organised FLT rental businesses in India, which would offer an end-to-end solution.
Anil Lingayat, executive VP and business head, Godrej Material Handling, said, “In material handling industry, capex in equipment is only 13% of total cost of ownership (TCO) to a consumer. Godrej RenTRUST will address the balance 87% of the TCO pie. We have always been at the forefront of innovation by adopting the latest technologies to offer the best-in-class solutions to our customers. It will provide end to end solutions to our customers.”
Godrej RenTRUST is the only material handling equipment rental solutions provider with the widest product range, accessories and value-added services. It offers not only equipment but fuel, service and trained manpower for a variety of applications 24×7. A first for the industry, the digital monitoring system enables customers to have a transparent view of the equipment deployed at their facilities, submit and review logged requests and more. An IoT enabled fleet management system that lets customers track the equipment status, fleet productivity, fleet utilisation, equipment uptime in real time.
Established in 1963, Godrej Material Handling provides mobile path material handling solutions to virtually all industries in manufacturing, infrastructure, services, aviation. logistics, defence, ports, railways and power.