Facebook has tied up with early stage VC fund Matrix Partners to scale small businesses in India by providing them with digital skilling support.
The tie-up with Matrix Partners is a part of Facebook’s VC Brand Incubator Program that collaborates with venture capital funds to help early-stage small and medium businesses (SMBs) to maximise their digital potential.
As part of the VC Brand Incubator Program, Facebook has also started Campaign Lab that helps direct-to-consumer small businesses get creative solution support, and go live with mobile-friendly creativity and strategy in under 72 hours.
The FB Advertiser Vintage programme is focused on skilling young businesses, pivoted to webinars offering custom solutioning, customer acquisition and test and learn assistance. This programme will offer skills to more than 3,000 businesses in 2020.