To better understand its metal working customers,Kenna metal took time to visit and listen to them before launching its latest strategy of investing in facilities. That is how the new Rapid Response Center in Istanbul,Turkey came about. “Rapid Response Centers are the result of a major ongoing effort in Kenna metal of listening to the voice of the customer,” described Jan Menschner,manager, global reconditioning services,Kenna metal. “Key concerns are local presence,immediate responsiveness and fast turnaround. This is particularly important in markets where the commercial infrastructure is still developing.” The centres focus on the capability to quickly turn around requests for new simple specials and recondition used round tools (solid-carbide drills and end mills).