Hyundai Motor India Limited (HMIL), country’s first smart mobility solutions provider and largest exporter since inception, today introduced its new brand campaign ‘Beyond Mobility’ that encapsulates the company’s commitment and aspirations for the India of tomorrow. Drawing its inspiration from Hyundai’s Global Vision of ‘Progress for Humanity’, the ‘Beyond Mobility’ campaign has been pegged on three pillars of Intelligent Technology, Sustainability and Innovation.
Commenting on the campaign introduction, S S Kim, MD & CEO, Hyundai Motor India, said, “Hyundai has embarked on a journey to further strengthen its brand image as technologically advanced, sustainable and innovative. As a customer centric organization, we aim to elevate customer interactions with our brand, not just in the realms of mobility but create experiences that are beyond what is conventional. We understand that time is our most precious possession and we want to empower our customers with quality time. So, we are redefining our services and experiences that create memories and surpass expectations of our customer thereby delivering quality time. Under the aegis of Hyundai’s global vision of ‘Progress for Humanity’, HMI’s new brand campaign ‘Beyond Mobility’ reinforces its commitment of future mobility which is intelligent and thrives with sustainability.”
Launched nationwide, the campaign reinstates Hyundai’s global vision of ‘Progress for Humanity’- to help people understand and believe that tomorrow’s hyper connected automobiles will not only have advanced technology power their core, but also have intuitive features greatly enrich their lives. Capturing the evolving consumer needs and technological developments, the campaign illustrates HMI’s approach to be the consumer’s lifetime partner. The brand campaign will encapsulate the company’s capabilities to go beyond in every aspect of customer’s smart mobility experiences and has been developed on three pillars:
Hyundai’s vision for future mobility is guided by its commitment to create a brighter and better tomorrow for humanity. Hyundai continues to focus on creating sustainable solutions that don’t just create a positive impact for customers but for humanity as well.
The campaign is curated to promote Hyundai’s focus on intelligent technologies, sustainable initiatives and innovations that usher era of choices to our new age customers. It captures how user needs are evolving towards an integrated ecosystem and beautifully depicts the future of mobility that can deliver meaningful experiences making every moment truly worthwhile and rewarding.
The 360° outreach campaign will utilize print, TV, radio & digital medium and will showcase multi-dimensional visual perspective using minimal elements for bringing out ‘Beyond Mobility’ as the core of the Hyundai’s campaign.