With the daunting trends of the pandemic and its anticipated third wave which appears to impact kids more than ever before, global safety brand KARAM has launched its N95/FFP2 Kids Masks.
KARAM in licensee partnership with BLACK + DECKER, the world’s leading maker of power tools and accessories, looks to redefine the essence of safety by valuing ‘People Over Profits’. As a brand of people, KARAM with BLACK + DECKER has introduced its high-end PPE range. For the same purpose, KARAM is coming up with a thought-provoking campaign #WeTrulyCare where it strives to ensure every child’s safety with the right protection in place.
Under this drive, it attempts to make behavioural change amongst parents to discard shoddy cloth masks – the multi-coloured, printed designs that look adorable but fail to do its primary job. The campaign intends to educate parents that only the optimum size and clinically certified N95/FFP2 mask is the right solution for the kids.