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Zebra Technologies – a clear edge in the rugged mobility market

With familiar interface of Android and rugged device acquired from Xplore, Zebra offers its customers a leading edge.

Zebra Technologies - a clear edge in the rugged mobility market

With a rich history of innovation, Zebra is recognized as an industry leader globally in various segments including barcode scanning, specialty printing, RFID, and enterprise mobile computing.

Zebra has been collaborating with various leading enterprises in India including all of the top 10 auto manufacturers, 8 of the top 10 retailers, 6 of the top 10 manufacturers and 3 of the top 5 e-commerce players.

With more than 10,000 partners across 100 countries, the company works closely with its partners to provide industry-tailored, end-to-end solutions that help enterprises in varying verticals make business-critical decisions.

Acquisition of Xplore

In a bid to expand its product portfolio, Zebra acquired Xplore Technologies Corporation in 2018. Over its 22-year history, Xplore established a leading position as an innovative leader with highly differentiated products that are designed to withstand demanding conditions across diverse end markets. The acquisition has since put Zebra in an enviable position in the rugged mobility market, while serving its customers with the right products for their needs, regardless of industries.

Android gives Zebra customers an edge

Majority of the organizations, prominently the warehouses, run on Microsoft operating systems. Zebra has devices with both OS that cater to these organisations. Additionally, Zebra Android OS devices enabled businesses that adopt it to have a clear edge over their competitors.

Android OS enables organisations with components like enhanced security and easy interface within an enterprise. Android currently has over 2.8 billion active users, holding a global market share of 75%, whereas, in countries like India, Brazil, Indonesia, Turkey and Vietnam, it is having over 85% market share, according to Android Statistics (2021) published by BusinessofApps. With a familiar interface, the front-line workers will be able to reduce the learning curve, and be proficient in using the device, improving the overall productivity. 

With its offering of Mobility DNA, Zebra has converted the consumer OS into enterprise grade OS and provided users with productivity enhancing tools and applications. Its longevity boosting LifeGuardâ„¢ extends the lifecycle of Android OS by up to 10 years; way more than the lifecycle of that of a consumer device, improving the total cost of ownership (TCO) the longer the devices are in use.

Zebra’s putting its device on Android is a game changer. Google’s increasing investments in Android point to its growing acceptance and constantly adding features and functions including security features aimed at making it enterprise ready and deliver on all the enterprises’ expectations of an operating system.

Rugged Computers

The rugged display market, valued at USD 7.03 billion in 2016, is growing at a CAGR 5.92% and is estimated to cross USD 10.29 billion by 2023, according to a market research report, titled Rugged Display Market, by MARKETSANDMARKETS.

From hard knocks, long drops, high or low temperatures, moisture, dust and more, front-line workers will inevitably find themselves using computing devices in severe surroundings. They need devices that are built to endure shock, vibration, extreme temperatures, and harsh weather conditions in which consumer-grade devices usually fail.

Helping businesses overcome these unusual ravages are the rugged computing devices. Rapid changes in display technologies, constant upgradation of rugged display devices, increasing leverage of human machine interface and Internet of Things in numerous industries and reduced TCO have all synced to thrust the rugged displays in the shopping list of industries. 

Objective oriented mobility solutions guiding technicians through collaborative mobile workflows in hostile environments is the call of the day and that is what Zebra products are developed to deliver. 

Zebra products

With ET5X series (ET51 and ET56), the frontline worker gets sleekly styled enterprise-grade tablets with rugged durability, ease of use, data capture features and flexibility that they look for.

The ET5X series is built for all-day everyday use. Easy to carry, easy to use; fast indoor and outdoor connectivity; its rigorous vibration testing makes it ideal for any vehicle or forklifts. The display has been treated with a special laminate process that reduces reflections for better outdoor viewing.

With various options available to suit the different needs, businesses can choose from the ET51 (equipped with Wi-Fi) or the ET56 (equipped with Wi-Fi & 4G), the Operating System of Windows or Android, the different screen sizes 8.4 inch of 10.1 inch and standard battery or optional hot swappable battery to equip their front-liners.

Asset tracking, work order management and inventory management was never as easy as with this series of surprisingly thin rugged and light computing devices.

Retail or manufacturing or cargo container tracking, ET5X series is the best companion one can have.

Be it office or vehicle or on-field computing; it was never the same until Zebra L10 hit the scene. The family of L10, a rugged platform is available in various form factors (XSLATE and XPAD) and in both Android and Windows OS. XPAD L10 is an ergonomic rigid handle easy-to-carry tablet with an in-built barcode reader.

Workers in the industrial sector and those in the field service vouch for its industrial grade durability and its barcode enabling high speed data entry and verification tasks. The PRZM intelligent imaging and advance algorithms can catch any image, poor, filthy, or marred. Equipped with up to 1,000 nit display, it works well outdoors and in the night. It is also compatible with gloves and wet touch, which is highly applicable to front-line workers. The device is IP65-rated, even when the ports are open. If you require heavy data entry on-the-go, you can consider adding on an optional keyboard that is equipped with backlit and IP65 rating to complete the ruggedness package.

Enterprise data capture and Voice-Over-IP (VOIP) providing the ultimate in productivity, enhanced functionality with front and rear cameras, lifetime of security support for Android and un-interrupted continuance with hot-swappable battery makes XPAD an absolute winner.

Its frame is made of magnesium that makes it extremely light yet durable. And it can easily withstand extreme heat and sub-zero temperatures, while being ergonomically affixed within a delivery truck, a passenger car or a forklift with ease. The device is well-equipped with various ports for connecting to other devices, such as a HDMI-in port and even, a true serial port for connection to older equipment where USB will not work. Zebra offers a full range of enterprise-class accessories with various docking configuration, carrying options and an optional RFID reader for companies that are embarking on the new technologies.

Ideal for the transportation, warehouse management and field mobility industries; the L10 series offers front-line workers in these verticals with the right computing tool for their jobs.

Zebra’s confidence in their products is evident in their tablets which come with standard 3 years of warranty. This caters to enterprises with emphasis on lower TCO.

For more information on Zebra Tablets, you can visit

https://www.zebra.com/ap/en/products/tablets.html or contact Zebra Technologies India at ZebraAPACMarketingIN@zebra.com.