Tata Motors has forayed into the Bolivian commercial vehicle (CV) market with the launch of three products in the South American country.
The Mumbai-based auto major has entered Bolivia through a distribution agreement with local partner Bolivian Auto Motors, which is part of Salvatierra, a business conglomerate engaged in distribution of motor vehicles and motor cycles in the Latin American country.
Through this partnership, Tata Motors has launched three commercial vehicles in the Bolivian market—Tata SuperAce Petrol, Tata Xenon Petrol and Tata LPT 613 truck—all of which will be currently available in Santa Cruz and will soon be available in La Paz and Cochabamba.
Besides Bolivia, Tata Motors commercial vehicles are sold in other South American markets like Chile and Ecuador.
“We are delighted to be here in Bolivia, one of the fastest growing markets in the Latin American region,” Tata Motors head (international business), commercial vehicles, Rudrarup Maitra said.