Society of Indian Automobile Manufacturers (SIAM) marked the beginning of National Road Safety month with the inauguration of first-ever Virtual Road Safety Educative Gallery. Rajnath Singh, Defense Minister and Nitin Gadkari, Minister of Ministry of Road Transport & Highways inaugurated the virtual gallery. The inaugural event was also graced by Dr V K Singh, MP, Lok Sabha; Amitabh Kant, CEO, Niti Aayog and other senior leaders from Ministry and other eminent dignitaries.
The safety gallery is based on guidelines of the United Nations Decade of Action for Road Safety 2021-2030, which is divided under five sectors capturing different aspects of road safety. The gallery showcases the projects and awareness drives led by SIAM members, industry stakeholders and multiple other national and international organisations. Road Safety education gallery is intended to help millions of common citizens of all age groups from across India access information related to road safety with click of a button sitting at the place of convenience or home 24×7. The primary objective of the virtual gallery is to educate individuals about safety and drive behavioural changes by inculcating best practices across age groups, thus making Indian roads safer.
Sharing details about the road safety month, Rajesh Menon, Director General, SIAM said, “SIAM’s unique virtual road safety education gallery focuses on distance learning and artificial intelligence to spread the message of road safety. It will help the viewer to explore & understand the amount of road safety work being done by national and international organizations and also implement the learning from these projects for improvement in their respective states. The virtual platform auditorium will showcase various sessions on road safety awareness for students, professional drivers and individuals. Over the last two decades, SIAM with the support of its member companies has been instrumental in making driving and commuting safer for everyone through various seminars, workshops, health check-up camps and implementation of rules and policies.”
Designed on the tenets of ‘Sadak Suraksha Jeevan Raksha’, the road safety month will be observed from January 18, 2021, till February 17, 2021, in association with the Ministry of Road Transport and Highways, Government of India (MoRTH) and Delhi Traffic Police. All the partner OEMs – Ashok Leyland, Hero MotoCorp, Hyundai Motor India, Mahindra & Mahindra, M G Motors, Skoda Auto Volkswagen India and TATA Motors have shared the information on Road Safety via videos, presentations etc.