As part of its strategy to be a leader in Mobility Solutions, Bridgestone India recently announced its investment in Fleeca India Pvt. Ltd. a start-up focused on providing digital-based business solutions to Fleet Operators to increase efficiencies of their tyre usage. The Indian market is fast evolving and witnessing deeper penetration of digital technologies. Digital-based mobility solutions find greater significance in the context of rapidly changing consumer preferences. This partnership further strengthens Bridgestone India’s position in this space.
Tyre Management as a service based on digital applications assumes importance as more and more fleet operators are seeking options like “Pay per KM” models when it comes to the procurement of tyres. This helps the fleet owners to maximise the total cost of ownership of their operations. Fleeca India has expertise in offering such solutions to its customers.
“Tyre management as a service is still in its nascent stage in India; however, customer preferences are changing. Traditional business models are being disrupted and overall, the mobility segment is undergoing a rapid change. We at Bridgestone India are focussed on pioneering new business models and strengthening our solutions business to accelerate our growth plans. This investment will enable us to create higher value for our customers in India and help them improve the return on investments”, said Parag Satpute Managing Director, Bridgestone India.
These Tyre Management services enable monitoring the entire lifecycle of the tyre from fitment to scrap with required interventions to increase tyre life and efficiencies leading to greater savings by fleet owners.
“It is indeed a matter of honour to have Bridgestone India, a global leader in sustainable mobility and advanced solutions, investing in Fleeca India. It is a reflection of the confidence that Bridgestone India has in our product offerings,” said Tikam Jain, Founder and CEO Fleeca India.
This investment will further strengthen Bridgestone India existing Service Infrastructure to provide quality & comprehensive tyre services across National Highways by leveraging Fleeca’s established service infrastructure.