Nitya Electro Controls Group said production has started at its wires and cables manufacturing plant at Greater Noida in Uttar Pradesh. The company also announced roping in Bollywood actor Nawazuddin Siddiqui as its brand ambassador.
It will manufacture German technology-based house wires, multicore cables, specialty cables, LT Power cables at the plant.
Nitya Group CMD Prashant Srivastava said the company had earlier announced plans to invest Rs 200 crore over a five-year period.