Ather Energy has tied up with three dealers in Mumbai, Pune and Ahmedabad to set up experience centres ahead of the deliveries of Ather 450X electric scooter.
The company has already announced that Ather 450X, its second offering in the market, will be available to customers in 10 cities — Bengaluru, Chennai, Hyderabad, Mumbai, Pune, Delhi, Ahmedabad, Kochi, Kolkata and Coimbatore.
Deliveries in these cities will be made by Q1/2021 in a phased manner.
The company currently runs two experience centres called Ather Space, in Bengaluru and Chennai.
The retail experience that Ather Energy has built through company-owned experience centres will now be delivered through dealer partners. To that end, it has collaborated with Kamal Motors in Mumbai, BU Bhandari in Pune and Kataria Group in Ahmedabad.
Ather Energy will design retail space and experience centre for its dealer partners, with a focus on its holistic experience-led model.
Also, fast-charging infrastructure Ather Grid is being set up in all the cities with each of them likely to get about 10-15 grid points before commencement of deliveries of the new scooter.
