Posted inProducts & suppliers

Honda roars into mid-size motorcycle segment with global unveiling of Highness – CB350

H’ness – CB350 is the 3rd BSVI model in the Honda’s BigWing portfolio

Honda roars into mid-size motorcycle segment with global unveiling of Highness - CB350

Making a grand entry in the mid-size 350-500cc motorcycle segment, Honda Motorcycle & Scooter India announced its global unveiling of the brand new H’ness – CB350. Built with 9 new patent applications, H’ness – CB350 is the 3rd BSVI model in the Honda’s BigWing portfolio – its exclusive Premium Bike vertical.

Also marking their digital presence on this global unveiling of H’ness – CB350 were Noriaki Abe (managing officer & chief officer, motorcycle operations) and Masayuki Igarashi (operating officer, chief officer, regional operations (Asia & Oceania) and president and CEO, Asian Honda Motor) from Japan.

Atsushi Ogata, MD, president & CEO, Honda Motorcycle & Scooter India, said, “Globally, CB series of motorcycles symbolize Honda’s history of challenges. For more than 60 years, Honda has consistently given the prefix “CB” to models representing on-road sports. Also, the riders have always been the focus in the evolution of the CB. It was once again the Indian riders who motivated the development of H’ness – CB350. To this end, the latest technologies are generously reflected in its 9 new patent applications. Today, we are proud to usher in a new motorcycling culture in the mid-size segment with this global unveiling of H’ness – CB350.”

Yadvinder Singh Guleria, director – sales & marketing, Honda Motorcycle & Scooter India, said, “The basic value of H’ness is in its majesty which enriches rider’s motorcycling experience to “go further with free spirit”, encounter new roads and landscapes with Honda’s unrivalled reliability. With its authentic roar, upright road presence & a wide range of new values, H’ness – CB350 delivers an unmatched riding performance. H’ness – CB350, proudly takes forward the rich legacy of Honda’s CB DNA and provides the joy of riding through a wide range of situations like daily use in the city or long road trips. Get ready for a true companion that radiates  royalty and evokes emotion.”