BorgWarner, a mobility innovation leader, revealed its brand new logo, representing the company’s remarkable progress in its eMobility transformation and the execution of its Charging Forward strategy. This logo has been updated for the first update in over three decades.
The redesigned logo reflects the company’s future-focused approach, dynamism, and signals the beginning of a new chapter in BorgWarner’s long and illustrious history. It showcases their commitment to embracing the future of mobility.
In March 2021, BorgWarner announced its ambitious Charging Forward strategy, aimed at driving its eMobility efforts. The company has since achieved significant milestones, as the company is on track to generate at least 25% of its revenues from battery electric vehicles (EV) by 2025. Remarkably, BorgWarner’s organic EV bookings for 2025 have already surpassed the $2.5 billion target, reaching $3 billion. The company’s EV-focused mergers and acquisitions (M&A) activities have also exceeded expectations, with five successful acquisitions in the battery pack, e-motor, power electronics, and direct current fast charging sectors. Furthermore, the anticipated completion of the PHINIA spin-off in Q3 of this year will signify the fulfillment of BorgWarner’s optimisation objectives regarding its combustion portfolio.
According to Frédéric Lissalde, President and Chief Executive Officer of BorgWarner, the new logo signifies the tremendous progress the team has made in transforming BorgWarner from a leader in conventional propulsion technologies to a leader in mobility, including eMobility.
BorgWarner collaborated with Siegel+Gale, a prominent brand strategy firm, to develop the new corporate logo, ensuring it accurately reflects the company’s evolving vision.