A global survey by Asahi Kasei reveals disparities among the world’s largest automotive markets in brand loyalty, sustainability understanding, and acceptance of electric and autonomous vehicles. The survey also highlights differences in the usage scenarios of fully autonomous vehicles, providing insights into the future of mobility.
Conducted in November 2022, the survey collected responses from vehicle users in Germany, China, the USA, and Japan, representing different income levels. The findings underscore the need for partnerships between OEMs and suppliers to accelerate development processes and introduce new features. The survey reveals varying levels of acceptance for fully autonomous vehicles, with preferences for usage scenarios and interior design focusing on convenience and comfort. Understanding customer preferences and driving experience is crucial for shaping the future of interior design in autonomous vehicles.
Michael Franchy, Director, North American Mobility, Asahi Kasei America, emphasises the importance of partnerships between OEMs and suppliers who possess expertise across interior, exterior, and electrification. This collaboration enables the acceleration of development processes and the introduction of new features and functions to the market.
Heiko Rother, General Manager, Business Development Automotive, Asahi Kasei Europe, highlights the complexity of sustainability in the automotive industry. He mentions the company’s commitment to achieving sustainable mobility by leveraging expertise in green hydrogen, CO2- and bio-based materials, recyclates, and recycling technologies in collaboration with partners.
Rother further states that sustainability and transparency throughout the value chain are increasingly significant factors in defining a “sustainable vehicle.” The evolving definition encompasses not only drivetrain technology but also factors such as CO2 footprint in production and the use of easily recyclable materials.
Rother concludes by emphasising the importance of prioritising customer preferences and driving experience when developing new materials and technologies. He highlights that individual mobility and the role of cars will continue to be significant, and understanding usage scenarios and equipment preferences is essential for shaping the future of interior design in autonomous vehicles.