WIKA Alexander Wiegand SE & Co. KG, Germany, the manufacturer of pressure, temperature measurement technology, and calibration technology, has launched a future-ready business strategy with ‘Smart in Sensing’ branding.
With ‘Smart in Sensing’ and a roadmap of continuous optimisation, market development, and customer orientation, WIKA is committed to quality and environmental protection to leverage the manufacturing system to the next level. WIKA hopes to lead the way towards embracing clean manufacturing and weaving a story around business and sustainability.
According to Gaurav Bawa, Senior Vice President, WIKA India, the current social megatrends are characterised by three major factors: digitalisation, decarbonisation, and demographic change. These factors are significantly impacting lives, and WIKA is strategically positioned to overcome these challenges. WIKA aims to support customers, partners, and employees during these difficult times in a reliable and secure manner. WIKA’s extensive sensing technology portfolio distinguishes itself from the competition, enabling industrial processes to be safer, more efficient, and sustainable.
The company’s unique experience and know-how make sensing technology smarter, more sustainable, and add more value, making it ready for the future. Bawa further explained that the company’s new tagline, “Smart in Sensing,” describes and embodies the next decade of industrialisation, which is smart and responsible.