UltiMaker, a 3D printer-manufacturing company, has announced the reformation of its brands following the merger of Ultimaker and MakerBot last year. The new brand identity reflects the company’s strategic vision to drive adoption of desktop 3D printing solutions, and introduces a new product architecture.
Under the UltiMaker brand, the S and Method series 3D printers will support manufacturing, product development and other professional applications. The S series will continue to offer the widest variety of materials on the market, making it flexible for a multitude of uses, while the Method series will focus on more specific manufacturing applications that can benefit from access to a heated chamber, specialty high thermoplastics materials, and a high level of dimensional accuracy.
Meanwhile, the MakerBot brand will remain operational as a sub-brand within the education sector, with the MakerBot Sketch series targeted at K-12 learning. The launch of the Sketch Large last year strengthened MakerBot’s offerings for educators and students, with a comprehensive education ecosystem that they can utilise. The new brand architecture is designed to ensure that customers can easily find the products and applications which are most suitable for their needs.
According to Nadav Goshen, CEO, UltiMaker, the new brand reflects the combined strength of the two companies that have come together. By leveraging the best of both worlds, the company is better positioned to deliver on its vision and maintain its leadership in the 3D printing industry, while also empowering more innovators to bring their ideas to life. Over the past several months, a great deal of careful consideration has gone into this exciting opportunity to chart the brand’s future direction. Throughout this process, customer needs and preferences have remained a top priority, and the company is thrilled to reveal the outcome of its brand journey.
All UltiMaker hardware and software products plan to be rebranded over the next 12-18 months.