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SAP empowers midsize customers in India with Cloud ERP

SAP India announced the launch of GROW with SAP, a new and advanced offering to help midsize customers in India adopt cloud ERP that enables speed, predictability, and continuous innovation.

by Staff Writer
Kulmeet Bawa, President and Managing Director, SAP Indian Subcontinent presenting his keynote address at SAP Now
Kulmeet Bawa, President and Managing Director, SAP Indian Subcontinent presenting his keynote address at SAP Now

SAP announced GROW with SAP at an event attended by 2000 delegates, which is aimed at providing midsize customers in India with cloud ERP to accelerate their digital transformation. The offering brings together SAP S/4HANA Cloud, public edition, accelerated adoption services, a global community of experts, and free learning resources, helping customers go live within weeks.

Addressing India Inc, at SAP Now, Rajeev Chandrashekar, Union Minister of State for Electronics and Information Technology and Union Minister of State for Skill Development and Entrepreneurship, stated, “Today, India has emerged as a pre-eminent nation in using technology to transform citizen’s lives, democracy and governance. Our early investments in digital public infrastructure and our ease of doing business policies have empowered our startup and innovation ecosystem, catalyzing India’s Techade goals. In the coming years, you will also see India as an important player in the electronics and semiconductor GVCs as well as realize our sustainability vision in the years to come.”

“Cloud technology is revolutionizing ERP. Midsized companies today are looking for a reliable technology platform that’ll help them scale,” said Kulmeet Bawa, President and Managing Director, SAP Indian Subcontinent. “With 80% of SAP’s customers in India coming from midsize organizations, we have a long history of understanding their requirements. GROW with SAP is our commitment to deliver an offering tailored for this market segment, empowering them with agility and predictability to help drive business results.”

GROW with SAP also includes the SAP Business Technology Platform, enabling customers to define their processes using SAP Build, empowering business users to create enterprise apps, automate processes, and design business sites without coding. The offering is tailored for midsize businesses in India, which are a critical enablers of the country’s digital transformation, generating employment and contributing to the GDP.

Abhishek Singhvi, Managing Director of Rajasthan Barytes Limited, a prominent producer of industrial minerals in India, said during the launch of GROW with SAP that as a growth-oriented organization, they aim to streamline business processes, such as handling complex data environments, financial reporting, production, and inventory planning. He added that SAP’s S/4 HANA Public Cloud, with its built-in best industry practices, gives them a single integrated platform that offers organization-wide visibility for internal and external stakeholders. Singhvi believes this will transform their organisation into an intelligent, sustainable, tech-led enterprise.

GROW with SAP empowers these businesses with agility and predictability to help drive business results, providing them with the same best practices powering the world’s industry leaders while benefiting from rapid deployment and frictionless updates. IDC research shows that midsize businesses often face the same issues related to global complexity as larger enterprise businesses, and SAP recognised the need to better fit the business and technology requirements of midsize companies looking for a cloud ERP solution.