Nippon Paint (India) Pvt Ltd has announced its entry into the construction chemicals market in India, with a focus on offering products and solutions for dry mix, repair and maintenance, construction chemicals and waterproofing categories. The company’s expansion into the new market is in response to the increasing demand for residential and commercial building constructions, with urbanization driving this category. Nippon Paint aims to expand its dealer touch points by 50% with the new range of products.
The company plans to manufacture liquid-based products at its Chennai unit, while aerosol-based products will be supplied by acquired companies and strategic manufacturing partners will manufacture volume-based products. Nippon Paint is optimistic about its foray into the construction chemicals market, valued at Rs 12,500 crore, and sees ample opportunities for growth and innovation.
Nippon Paint (Decorative) President Mahesh Anand stated that the company’s strong presence, market know-how and distribution strength make it perfectly positioned to excel in the construction chemicals market. Through this expansion, Nippon Paint aims to make its products available across segments, offering a wider range of products to its customers.