The TVS Motor Company launched the second edition of TVS MotoSoul in Goa. The company unveiled a whole new world of customisation based on the TVS Ronin platform and their latest offering in the modern retro category.
The TVS Ronin is the industry’s first modern-retro motorcycle made for those who dare to live the unscripted way of life. The motorcycle has been designed ground up with unique features like dual channel ABS, rain and urban modes and bluetooth connectivity with voice and ride assistance. Its brand philosophy paired with the motorcycle’s capabilities, inspires the possibility to explore new experiences, thereby offering a canvas to explore the customisation capabilities on the TVS Ronin.
During the launch, Sudarshan Venu, Managing Director, TVS Motor Company, shared that one of the key growth pillars for TVS Motor Company is global premiumisation which will be driven by their flagship brands TVS Apache and TVS Ronin and their 5 million global community. They are happy to be back with the TVS MotoSoul 2023 Edition, and this year’s event is set to be grander in every aspect, as their customers witness new launches from the stable of TVS Ronin.
On the other hand, Vimal Sumbly, Head Business highlighted that with the second edition of TVS MotoSoul, the company is celebrating multiple milestones in its journey around motorcycles and the riding community. It is also proud to have reached 5 million global sales milestone for TVS Apache series and have strong international presence in over 80 countries and continues to grow further, showcasing the best of what they as a premium motorcycle brand offer.
Day 1 of TVS MotoSoul included several activities to engage with the riding community and enthusiasts. Keeping the excitement quotient high, the company also announced its foray into Flat Track – a new form of racing while also unveiling a new custom world for TVS Ronin. This format has been curated to build a new breed of racing enthusiasts on the back of TVS Racing’s rich legacy of over 40 years. And the company was looking forward to hosting excited motorheads on Day 2.Several custom build projects were showcased on Day 1 which have been developed after collaborating with popular custom builders from different geographies to create their renditions – MGermany, JvB Moto – named Agonda (inspired by Agonda Beach, Goa), Indonesia, Smoked Garage – named Musashi (inspired by the undefeated Samurai, Ronin), India, Rajputana Customs – Named Wakizashi and TVS Design Team, Factory Custom – Named SCR.