ArcelorMittal Nippon Steel India – a joint venture between ArcelorMittal and Nippon Steel, – launched its first corporate brand campaign, titled ‘Reimagineering’.
‘Reimagineering’, a fusion of the words reimagination and engineering – key levers that will shape India’s growth and development over the coming decades. The campaign aims to promote the AM/NS India brand as being aligned with India’s ambitions and serves as a strategic business asset to the company. The brand is accompanied by a new positioning statement: ‘Smarter Steels, Brighter Futures’.
Dilip Oommen, Chief Executive Officer, ArcelorMittal Nippon Steel India (AM/NS India), said, “As a relatively new entrant to the Indian steel industry, this campaign reflects our energy and excitement about the potential we see for our sector. AM/NS India is young and dynamic with sharp focus on business planning and execution. Above all, it is a responsible steelmaker, committed to safe, sustainable, and ethical business practices, and creating value for our communities, our employees, our customers and India. I am delighted to see these qualities embodied so aptly in our Reimagineering campaign.”
The advertisements have been created by a leading agency Creativeland Asia (CLA), showcasing AM/NS India’s vision for futuristic steels, aligning with India’s growth strategy. The campaign will be rolled out through a 360-degree media approach, including television, print, digital media, out-of-home (OOH) advertising, and radio.
ArcelorMittal Nippon Steel India unveils its first-ever corporate brand campaign
Campaign to promote AM/NS India brand as a strategic business asset will illustrate company’s approach to creating long-term, sustainable value for all stakeholders
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