TVS Motor Company, a manufacturer of two-wheelers and three-wheelers globally, announced the launch of a new product targeted at GenZ. The launch is slated for October 19, 2022 at 7 P.M. IST.
Today’s Gen Z aspire authentic and connected experiences. TVS Motor Company is launching its proprietary platform in the metaverse called TVS MOTOVERSE. In its first-of-its-kind product launch, TVS Motor will host an array of events for the customers in Motoverse, including creating their Avatars, product experience and gaming zones, a tech review of the new product and a music concert with a performance by Armaan Malik. The customers can participate in this unique event by registering themselves through the link and creating their own Avataar.
TVS Motoverse is conceptualised as a tech-enabled virtual experience medium designed to delight these customers with an environment they engage the most with. It will also lay the foundation for creating more such events and launches in future.
With this launch, TVS Motor has become the first two-wheeler company globally to have a dedicated metaverse platform enabling it to offer innovative experiences to customers.