Unveiled in January, DP World created a shipping container to collect and redistribute used, lost, and unwanted golf balls, giving them a second life in grassroots golf projects. As the official title partner of the DP World Tour, DP World has joined forces with several golf organisations to support initiatives that provide a platform for the game of golf to grow around the world, making golf more accessible to all.
The golf balls have been collected in numerous ways, with donations from DP World Tour players, fans, professional golf ball divers, ball-collecting dogs, and children on golf ball hunts.
Following the season-ending DP World Tour Championship, Dubai, in November, DP World will use its expertise as a leader in global supply chain solutions to redistribute golf balls to five organisations worldwide.
DP World has focused on three key areas of growth for the sport – golf for the disabled, junior golf, and women’s golf – hoping to inspire and encourage more people to take up the sport. Each organisation will receive a proportion of the tens of thousands of golf balls that are currently filling up the second life container.
Across the 2022 DP World Tour season, a revolutionary DP World Container has been transported around the world to collect and redistribute golf balls to give them a second life in grassroots golf.
The five beneficiaries are The Golf Foundation (India), European Disabled Golf Association (EDGA), the South African Disabled Golf Association (SADGA), The Junior Golf Foundation (Kenya), and the Chicks with Sticks (UAE).
Daniel van Otterdijk, Chief Communications Officer of Group Communications at DP World, said: “Through our sponsorship of the DP World Tour, we wanted to find both a meaningful and memorable way to give back to the sport. This initiative is a great way for DP World to showcase our logistics and supply chain capabilities and expertise. By distributing the golf balls to the organisations that need them most, we are supporting initiatives that help to share the joy of playing golf,”
Angad Luthra, CEO of The Golf Foundation India, commented: “Our children, our athletes, come from different backgrounds, and they’re doing our nation extremely proud. These golf balls will go a long way in providing good golf balls for practice and for playing. The distribution of these balls will further help grow the game of golf in our beautiful country,”