BirlaCarbon has launched its digital platform to engage and support customer needs in China. It aims to provide complete access to customers in China through access to the company’s portfolio of products and solutions shared in Mandarin.
The website will focus on carbon black solutions in the automotive industry, tires, energy storage, agriculture, electronics, paints and coatings, adhesives, sealants, textile fibres, and circular Sustainable Carbonaceous Materials. The website also seamlessly integrates with WeChat to provide an effective digital interface for an enhanced customer experience for customers in China.
Speaking at the launch of the initiative, John Davidson, Chief Sales and Marketing Officer, Birla Carbon, said, “This website exclusively caters to the Chinese customer base as data shows the country accounts for the highest use of digital technologies as well as a higher share in the world’s carbon black capacity, production, and consumption,”