Hyundai Motor India has launched The All New AURA, which is targeted at young aspirational customers, will redefine the sedan segment with best-in-class features, powertrain options and premium cabin design.
Speaking at the launch of All New Hyundai AURA, S S Kim, MD & CEO, Hyundai Motor India said, “The All New AURA marks industry’s first and the most significant launch of the Deacde-2020. The All New AURA conveys a Modern & Stunning Design, offering versatile characteristics exhibiting elegant styling and bold character form to deliver a fresh interpretation of Hyundai’s signature design language of ‘Sensuous Sportiness’ specifically crafted for progressive Urban and Millennial customers.”
“The All New AURA will be India’s only Sedan equipped BS 6 Diesel 1.2Litre ECOTORQ Engine, offering Superior Power, Superior Performance and Fuel Efficiency. With class-leading features and superior performance, The All New AURA will be a game changer product creating a new excitement and establish new benchmarks in the automobile industry”, he added.
Development Concept
The development direction of The All New AURA is defined by ‘Vibrance of Positivity’ & ‘Spirit to Go the Distance’ of Indian Millennials. Defined by the harmony between the four fundamental elements of proportion, architecture, styling and technology, the design aim of The All New AURA is to bring Instinctive Beauty, Create Emotional Value and Desirability, resulting in a Shimmering Sculpture of ‘Sensuous Sportiness’.
A Design Marvel-Speaks of Opulence
Hyundai AURA ‘Speaks of Opulence’, with its Contemporary & Stunning Design and enhanced Interior and Exteriors. It offers versatility and bold characteristics that deliver a fresh interpretation of Hyundai’s signature design language of ‘Sensuous Sportiness’. The front profile showcases unique Twin Boomerang Daytime Running Lamps (DRL) integrated with Premium Satin Front Grille with Projector type Head Lamps & Fog Lamps. The stylish Z-shaped LED tail lamps gives a sporty stance to the car.
The side profile indicates unique sportiness through its Coupe like styling and Luxurious Volume and solid wheel-arches created by Two Unique Character Lines and R15 Diamond Cut Type Alloy Wheel. Hyundai AURA has a very Distinctive Rear Design with emphasis on wide stance, robust sporty bumper design And LED Tail Lamp with Stylish 3-Dimensional Outer Lens. The Trunk Lid Garnish Of Chrome Strip with Glossy Black Wrap Around makes it the most trendy sedan in its segment.
AURA adorns a unique asymmetrical digital cluster, honeycomb pattern on the Crash Pad Center, Door Trim garnish for a harmonious design feel.
