Bajaj Auto, a two-wheeler and three-wheeler company, recently concluded the eight-day, Mumbai-Rann of Kutch-Mumbai Dominar ride, covering almost 2,200km over the scenic locations of the White Rann, also known as ‘Índia’s Great White Desert’
A diverse group of 15 Dominar riders aged 23 to 53 participated in the first edition of ‘Dominar Rides’. Confidently covering the rough and challenging terrain, they also made exquisite memories and experienced India’s diverse culture, the visits to Koteshwar temple and Lakhpat fort, despite the 8-day commitment, their interaction with the locals and their warm welcomes left them energised and with a new outlook on life.
Narayan Sundararaman, Head of Marketing, Bajaj Auto Limited, said: “We are delighted to conclude the first edition of ‘Dominar Ride’ on a high note. With all the riders and their Dominars returning enriched and energised, we are super excited at the prospect of curating the next experience for our Dominar enthusiasts. Dominar Rides are all about ensuring pleasurable riding experiences and exploring open roads, interesting landscapes, and unique cultures. The Dominar brand has created a strong following to become the preferred choice for long-distance touring. With more tours scheduled in the future, we hope that this program will witness riders hitting the road more often, feeling the wind, and making memories they will cherish for a lifetime”.