Schneider Electric has launched three wiring devices range – Clipsal X, UNICA Pure and Avatar ON. With products that are digitally advanced, with alluring designs, Schneider Electric aims to address the growing consumer market that demands style, strength, efficiency as well as digitisation. The products are being introduced with the unique proposition of customisation and IoT enablement. Available in varied price ranges, the products are one-of-its kind in the Indian home distribution segment.
In India, the home automation industry is rapidly growing and evolving more to a converged offering with integration of lighting controls and switchboards, safety security sensors, voice enabled system, etc. The growing market share of smart homes in India can be attributed to the growth of IT hubs and HNWI’s (high net worth individuals) which are majorly concentrated in NCR, Punjab, Gujarat, Pune, Chandigarh, Bangalore, Noida and Coimbatore. According to a Redseer report, every year, the uptake of smart homes in India is increasing between 15-18% in tier 1 cities and between 5-10% in tier 2 and tier 3 cities. As of 2018, after Pune and Delhi NCR, Mumbai has the highest market share of 12% in the home automation market across India.
One critical aspect of smart homes today are smart savvy lighting alongside immaculately designed switchboards to go along with the aesthetics of the house. Over the years, consumer demands have changed drastically in terms of features, design and overall amenities. Today, millennials make nearly half of the working age population in India and are one of the most affluent population groups keen on investing on high quality, automated products.
Srinivas Shanbhogue, VP, retail business, said, “Smart home devices are rapidly catching up in India. Today, people are beginning to make sustainable choices at every step of their life starting from their homes, and our new range of wiring devices and switches cater to this market. At Schneider Electric, we believe in delivering the best technology and our teams have been working hard to create market offerings that are ready to disrupt the Indian wiring devices market.”
The devices include:
• AvatarOn: It is a switch that takes on multiple Avatars and changes as you like. This product fulfils your personalisation needs of customised patterns, finishes, pictures. It is an exquisite combination of functionality and style
• Unica Pure: Complies to the highest international standard of Green Certification for manufactured products (RoHS, REACH, PEP, EoLI) and is 100% Recyclable – making it safe not only for your family but also to the environment.
• Clipsal X: Made to last for more than 1 million clicks while keeping the youthful colours aligned to the latest interior design trends.