In order to propel Royal Enfield as a global motorcycling brand, Eicher Motors Ltd (EML) announced the appointment of Vinod K. Dasari as the Chief Executive Officer (CEO).
Dasari will also join the Board of Eicher Motors Ltd as an executive director with immediate effect. He takes over from Siddhartha Lal who will continue as the MD of Eicher Motors. At Royal Enfield, Siddhartha will continue to support Vinod and the team on product and brand related areas.
Speaking on the appointment, Siddhartha Lal said, “As we commence another exciting chapter, I believe, there is no better person than Vinod Dasari to lead Royal Enfield into its next phase of evolution to a global brand. Vinod is a proven leader who combines business vision and people skills. He has been a catalyst in reviving the fortunes of his previous company and re-shaping the dynamics of a hitherto slow moving industry.”
Prior to joining Royal Enfield, Vinod Dasari was the CEO & MD of Ashok Leyland, a position he held since 2011. He joined Ashok Leyland as the COO in 2005. Vinod Dasari has held several leadership positions at Cummins India and Timken Company where he went on to become the president of its global railroad business in the USA. He started his career with General Electric in 1986.